I have to confess that I’ve heard more than once from agents, both in Productivity Coaching and not, “if I hear once more that I have to lead generate for 3 hours a day, I’m gonna slap whoever says it”.
Go ahead. Take a virtual swipe at me. Close your eyes, imagine my ugly mug, in your face, saying “Gimme one more hour!”, and take a swing in the air. There now. Doesn’t that feel better?
Now that that’s out of your system, I thought I’d give you a little insight from the coach’s perspective why you hear the 3-hour a day mantra and seem to never be able to escape it. Those of you who are parents will appreciate this. If your child has a natural affinity for trying to stick stuff into electrical outlets, you’ll probably try to get him or her to stop, right (please say yes). And let’s say that you’ve told your child this over and over to the point that they get irritated with you telling them how important it is that they knock it off…but they still stick stuff in those sockets. Do you:
a) Just leave them to their own devices because you don’t want to be a bother?
b) Remove all of the electrical outlets in your house?
c) Keep at it because you know that this is an important life lesson (110 volts hurts)?
For most of you, you wouldn’t give up. You keep on because you know the risk you put your child at by allowing them to ignore their own safety like that. It’s the same thing with your Team Leader, your Agent Leadership Council, and yes, your Productivity Coach. We would all be derelict in our duties if we just sat on our hands, allowing those of you who might naturally shy away from lead generation to just sit on the sidelines and “wait silently for deals”.
Real Estate always has been and always will be a contact sport. I think one of the most relevant quotes I have ever heard from Gary Keller is that the size and health of an agent’s business “will always be in direct proportion to the number of people who, when they think of you, think of real estate”. The 3-hour per day habit is without question the most consistent and effective way for you to not only grow the number of people who think of you when they think of real estate, but coincidentally also the most effective (and cheapest) way to keep a consistent stream of incoming immediate buyer and seller leads coming in your world.
So, will you forgive me for continually harping on the 3-hour a day habit? In Productivity Coaching, we do take the responsibility to help build careers worth having and businesses worth owning very seriously and are committed to seeing every agent through to that point and beyond.
Chris
KW Productivity Coaching 